How Can 3D Renderings Help Communicate Your Design Intent?

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Architects use 3D rendering software to create photo realistic images of their design intent, allowing others to thoroughly picture the proposed project. 3D renderings can be used to capture any scene, location, time, or option within the design. The opportunities for what can be shown are endless and can benefit a project in many ways.


If a client or designer is unsure of what they want to implement in a space or aspect of the project design, options can easily be created digitally and viewed pre-construction. This supports the design process, allowing it to progress forward with the input of the client. This also allows the design team and client to view and consider alternative options and designs that may not have been thought about for the project.


Whether it is the interior or the exterior space, realistic and consistent lighting can be rendered. The direction and angle of the sun at the site and proposed building may be considered, impacting both exterior and interior lighting needs and placement of walls/space. In the interior space, artificial lighting can be rendered to help determine needed lumens and the expected lighting aesthetic. Rendering natural and artificial light helps avoid costly ordering mistakes, allows for best use of natural light, and is an effective tool for containing energy use costs.

Streamlined Branding:

Like choosing lighting and options, 3D rendering for your branding can help decide best placement, and allow for tweaking of the branding as, and if needed. Your project is your brand and with 3D rendering you can make sure of the symbiotic relationship you are working to achieve.

The final renderings allow for the marketing of your new project before construction has even begun. Pre-leasing, pre-sales, leaseholder engagement, and employee pride will all benefit.

The benefits of 3D renderings are many, and I have just touched the surface! How can JL Architects help you visualize your next project?

-Sydney Hitchens, Architectural Designer