From your Idea to our Photo-Realistic Rendering

Wellstreet rendering

3D visualization has become part of our daily lives. It is evident in today’s advertisements, video games, and social networks. In the field of AEC (architecture, engineering, and construction), 3D renderings of buildings, spaces, and their systems help architects visualize their work and communicate clearly with the different professions contributing to the project. When describing ideas to clients or investors, 2D drawings may not get a point across and may confuse others. A photo-realistic rendering will do the job and is your best bet for clear communication to all project stakeholders.

Using a 3D modeling software, lines from a floor plan can be extruded to create walls and spaces. This allows for elements and special features to be modeled and visualized easily. For example, a soffit or ceiling feature can be modeled and viewed in 3D relative to show elements that may not be understood or misread by individuals that are not able to interpret 2D drawings. 3D modeling helps AEC professionals communicate designs across multiple disciplines within construction. HVAC and lighting systems are a great example of this. Lines on a 2D drawing for ductwork or electrical placement can be confusing, especially when there are multiple floors involved. Other professionals associated with the project, especially ones not trained in creating and reading drawings, can misread the paths of the systems. To avoid this and any discrepancies or issues that may arise, a 3D model of the systems can be made within 3D spaces for a better visual.

Once all necessary elements are modeled, the building and spaces are placed in a rendering program. Photorealistic images, videos, and/or walkthroughs are created, and project stakeholders can understand the design and what to expect when construction is completed. A great aspect of 3D rendering is that material selections can be applied to modeled objects and easily changed as needed. When rendering, light can be simulated and observed through its interaction with applied materials, whether it be artificial light or the impact of natural sunlight throughout the day. When selected materials do not look as expected in the simulated light, material changes can still be made without any extra field cost. The final piece to rendering is adding furnishings. Furniture, wall decorations, lighting fixtures, and people help convey the scale of the space and how one will interact within it.

With 3D visualization, it is easy to see that a better understanding of design intent will be accomplished, and communication and ideas will flourish. It is a tool for making material and structural changes based on what the finished project will look like before the critical construction phase, saving money and time. And lastly, 3D modeling and rendering allows for advanced marketing creating excitement and anticipation for your completed project.

To learn more about how JL Architects can bring your ideas and vision to life, contact us at

-Sydney Nolter, Architectural Designer